Knowing which prompts you should be tracking and optimizing for is the basis for a strong GEO strategy. Its important to remember that prompts should be treated as queries, not just as keywords. When you’re tracking prompts, you want to get as close to what your audience is asking the different LLM models.
For example:
There’s a few main ways you can start doing research to find the prompts your target audience is searching for in AI models.
🖱️ Click Stream Data As a Source
Click stream data can be used by some AI Visibility tool providers to show you what people are currently asking AI models.
They’ve collected this data via 3rd parties, but it's important to know where it comes from.
One way this data is collected is when users install extensions on their internet browser. During the install and you allow all the permissions from that extension, you are sharing all of your browser activity the provider of that browser extension. The data they collect on these browser extensions is what makes up click stream data.
It's never a collection of data describing a full population. The majority of time it is collected from a small sample size and then hypothetically scaled to represent a larger population.
The data can also be very skewed as collection methods for this data vary between different regions (i.e.: United States & European Union).
There is also the risk of it being vague. A claim of knowing X amount of people are searching for “Credit Cards” lacks context. Someone searching for a way to “consolidate credit card debt” is different from someone searching for “American express credit card benefits”.
In the future, this can be a very reliable source to discover new prompts, once the sample size grows, but for now it's best to make sure it isn’t your only source of truth.
⌨️ Expanding On Your Current Keywords
By taking a list of your highest converting keywords, both organic and paid, you can unconver a highly relevant list of things things that your target audience is also asking, by using Google’s “People also asked” feature. Just enter your high performing keywords, take note of all of the additional queries users asked, ensure their relevancy and you’re already steps ahead of your competitors.
🧠 Using AI To Uncover More Possibilities
To use an AI Model such as ChatGPT, Gemini or others, you need to first have a definition of your ICP or Target Audience. If you start by giving the AI model as much information as you can around who your ICP is, how old they are, what their goals are, what challenges they face, who they report to/who reports to them, tools they are currently using, etc.. and then expand on what type of prompts they would be using when they are facing the challenges that your product solves for them.